Casa Rose is an independent boutique based in Whitney, Oxford. The shop stocks a selection of unique brands and designers, all with a focus towards elegance, femininity and fun. The summer collection is an eclectic mix of pieces, each with a strong sense of colour and pattern which work singularly as statement look but also complement each other to create a unique summer wardrobe.
I was so happy to be involved in this project because I loved the energy and vibrancy of the collection. We shot the pieces on a range of models, working with three younger models and three mature models, to appeal to the shops customer base and target demographic. The idea was to show style as ageless and allow the customers to visualize themselves wearing the pieces and feel more connected to the looks. Models were instructed to smile and “have fun” during the photo shoot to create a series of photos that were positive and identifiable.
We shot at luxury country hotel Eyncham Hall, whose mix of classic manor house and quirky vintage interior perfectly complemented the style of the collection.
The final photographs will be used by Casa Rose for promotional purposes, press releases and social media throughout the summer season.
Photography: Sam Bennett // Styling: Allegra Ghiloni